Designing the Treatwell product partner site
Treatwell is one of the U.K.'s biggest online spa & salon software providers giving beauty business owners an online booking app for a monthly subscription fee. Their existing growth model relied too heavily on paid advertising and marketing to attract new salons and Treatwell wanted to move away from this and explore methods that could generate organic subscription growth.
The solution was the Treatwell Partners site, a content platform which allowed Treatwell to effectively market their product and all of it's features to potential customers whilst and at the same time publish unique, evergreen content that would act as an organic lead generator via search engines.
When approaching the design it felt important to emphasis the human aspect of the brand, drawing attention to the people involved in beauty spas and salons allowed the design to speak directly to the partners to address their daily problems, delivering the solution through the product.
Whilst the spotlight was on partners, it needed to feel fresh and exciting; using bright bold colours for backgrounds and icons, combined with abstract beauty-shapes it helped achieve just that. Combining the visual style with concise copy it makes it clear exactly what benefits Treatwell offers beauty businesses.
Designs rolling out in over 15+ countries, in 6 different languages
Fully customisable drag & drop component library
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